ANNUAL REPORT
I was hired to create a recap for the Atlanta Hawks on behalf of Corporate Partnership. In this role, I worked directly with the Senior Director of Corporate Partnerships and was responsible for capturing, editing, cataloging photos, and conceptualizing the design of the recap.
The recap encompasses over a year’s worth of events both on and off the court. Over 32 recaps were produced, each tailor specifically for each partner. Partners ranged from Aaron's, Atlanta Beverage,
Coca-Cola, Ford, Kia Motors, Libman, and Philips to name a few.
Client: Various
Various printed collateral which ranges from brochures, flyers, posters etc… From a wide array of clientele from various business fields. If you can dream it, I can more than likely make it a reality!
The Lök is a faux fashion company conceptualized with the purpose of creating a “member’s only” community where fashion enthusiast may buy, sell, and trade authentic luxury goods without any doubts of counterfeits.
During my research, I looked considered all popular brands such as Zara, H&M, AE, GUCCI, Tom Ford, etc. Although The Lök targets high-end, I did not want to eliminate any chances for inspiration. In the App, the user is able to easily add items to their cart, search for items, or reach other members with the static search icon and settings icons on each page.
My goal was to create a seamless experience for the user that would feel unique yet familiar no matter which interface the user may chose to use.
Facility Rental Guide
Client: The Challenger Learning Center of Tallahassee
Facility rental guide used to promote building for public usage, including: gatherings, parties/events. Also explains what The Challenger has to offer in terms of entertainment using eye-catching imagery and pops of color.
Additionally, promotional and branding deliverables were created to further market various programs for the Challenger Learning Center.
Produced 500+ email communications that promoted special events and services to more than 2.5M subscribers. Increased monthly mobile app downloads by 1200% through strategic email marketing design. Built mobile and responsive sales collateral that increased open rates by 35%. In months of November/December, 94% of all email campaigns sent for pending client approval were accepted with few revisions needed.
Magazine Production
Client: FAMU: Journey Magazine
Journey Magazine, #1 HBCU publication. During my time with Journey, I have designed, photographed, illustrated, directed and managed projects from beginning to completion. I have assisted to boost overall design over 35% and increase readership.
Mobile UI / UX Design
Client: Mobotrol, Inc.
Mobotrol, Inc. is a web and phone-based social and professional networking management application that connects the right people, at the right place, at the right time. The Application uses user-inputted data, contact information and location proximity data to generate suggestions for activities and events based on your chosen profession and circle of friends. Mobotrol essentially gives working professionals an opportunity to mix and mingle with others in their field in a fun and unique way.
The NAACP: Youth and College Division is a school based campaign targeted toward young adults between the ages 13-30.
I worked closely with my client to present something that is bold, challenging and creative. “The Courageous Generation…the youth and college division of the NAACP”. I also wanted to have the NAACP logo reflected in it somewhere so it doesn’t look like we are breaking a way, but it reflects a blending of two different generations to make the association better.
Client: The Home Depot
In-store Environmental Graphic Designer
Graphic designer supporting our client The Home Depot for their in-bay Store Environment. My main focuses are In-Bay and OSI initiatives.
Equipped with consumer insights, worked across soft lines, hard lines, and the occasional promotions and events business channels to created thoughtful POP that drove sales.
Cultivated a strong cohesive relationship with the Project manager, Print production managers, and clients.
Developed tangible real-world solutions often from vague briefs and concepts all while respecting deadlines and setting realistic expectations that often met or exceed clients' goals.
In this case study, I was tasked with reimaging the bay for D59 STORAGE/DECOR. The goal was to create a more elevated look and feel for the by. I sought to create an immersive feel while keeping the Brand in mind.
In this case study, I sought to elevate customer perception and acquisition for The Home Depot’s Tape Measure Bay. Elevate awareness of top sellers for a potential uplift in online sales, leveraging Consumer Insights to strategically enhance location, design, and messaging.
Instructed a “Master Class” of quick Photoshop actions and methods for working non-destructively, utilizing smart objects, and selection tools.
Packaging & Print Production
At Spanx, I worked in their in-house Creative Marketing Department as a freelance production designer.
Responsibilities included: conceptualizing, presentations, mock-ups, and brand strategies for new packaging. Additionally, I was required to approve all packaging artwork from a quality assurance standpoint pre and post-press production prior to release.
Duties also included, regularly adding and updating product hang tangs, boxed packaging, and prototyping new packaging for future developments.
Store directive for retail Store Managers. A guide for how the swatch kit is to be treated and handled.
A collage of various packages that I have either created or had a hand in designing.
Samples of retail distro which is used to account for which retail store should receive which collateral based on specific store dimensions.
Various cutting-room-floor conceptual designs for the different brands under Spanx. Primary goal was to explore different structural package possibilities that would limit the likelihood for package damages. I sought to find a solution that allows the customer to either see, feel, or touch the product. Doing so to decrease product shrinkage. I explored concepts with static and sliding boxes, pouches, and oddly shaped or incorporating magnetics.
Various projects at Whole Foods Market
Major duties included project management and maintenance of in-store signage from local and regional levels. Working closely with Marketing Manager to ensure all projects are properly promoted. Projects ranged from hand-lettering chalk ink signage, large format publications, and logo/branding development.
